5 Secrets to Making the Perfect First Impression With a Buyer
The first impression is what sets you up for a successful sale, so it’s a mystery why more real estate salespeople don’t invest time figuring out the best way to do it. Take a look at the following wise words, and get ready to start changing the way you do business.
1. Gain the trust of your client with a confident approach
Being confident is the bare minimum here, and you need to have the knowledge to back it up. If you’re confident and personable you’ll instantly put the buyer at ease. They’re paying you for your expertise after all, so you need to make it clear that you have everything under control.
2. Be open and flexible about answering difficult questions
The difficult questions are the ones that a buyer really wants answers to, and these are the ones you cannot afford to swerve. Be open and honest, and if you’re not sure what to say, offer to get in touch later that day with the relevant information. People will appreciate your honesty and will start to trust you so much more than if you’re evasive.
3. Never let on you’re in a hurry, even if you’re really busy
Real estate salespeople are busy, and there’s certainly nothing wrong with that. But if you want to have the success of the Top Achievers in the industry you need to make every client feel special. Spend plenty of time with them, never rush things, and don’t mention you have to leave in 20 minutes as soon as you meet them.
4. Come prepared with all the details in your mind
The details are what will turn a lead into a sale, so make sure you familiarize yourself with the intricacies of the property before you arrive. And if you’re meeting a client to learn about their needs? Take the time to write down everything they tell you, and then get busy finding suitable properties.
5. Emphasize that you’re on their side
No one wants to feel like they’re being pushed into buying a home, and it’s not something that results in positive referrals for you either. Talk about how you want to match the buy-er with their dream home and do the hard work so they don’t have to. They’ll then be in-stantly onboard and ready to look at your recommendations.
Want to Become a Top Achiever?
Tired of being left behind by the Top Achievers? Get in touch and we’ll bring you up to speed.